LGBTQ+ teens get custom Anti-Vaping ads on social media – will it work?

NCT ID NCT06308081

First seen Jun 26, 2026 · Last updated Aug 14, 2026 · Updated 2 times

Summary

This study tested whether anti-vaping social media messages designed specifically for sexual and gender minority (SGM) teens could prevent them from starting to vape. Over 1,100 SGM youth aged 13-20 who had never vaped received either tailored or non-tailored messages. The goal was to see if the tailored messages reduced their curiosity and intention to vape.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance
tailored anti-vaping social media messages
What this could lead to
If it works, this could point toward an effective way to prevent vaping among sexual and gender minority teens using social media.
What could go wrong
The study is completed but results are not yet published, so we don't know if the tailored messages were more effective than non-tailored ones. The trial measured only susceptibility and short-term initiation, not long-term behavior.

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Conditions

The condition(s) this trial relates to.

Adolescent Behavior Vaping

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • University of Pennsylvania

    Philadelphia, Pennsylvania, 19104, United States

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