Metaphor messages boost antibiotic smarts in parents
NCT ID NCT07352371
First seen Jun 27, 2026 · Last updated Sep 04, 2026 · Updated 1 time
Summary
This study tested whether using everyday comparisons—like comparing antibiotic resistance to insect pesticide resistance—helps Chinese parents learn about proper antibiotic use. Over 800 parents were split into two groups: one received metaphor-based health messages, the other standard messages. Researchers measured changes in knowledge, willingness to pay for antibiotic-free food, and proper disposal of old antibiotics.
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Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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866 people
The number who actually took part.
- Started
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Oct 2024
- Finished
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Nov 2024
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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18 to 80 years
- Sex
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Anyone
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
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Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * adult child parent, willing to participate Exclusion Criteria: * declining to participate
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As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Zhejiang University
Hangzhou, Zhejiang, 311121, China
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