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Texts and films aim to boost blood donations in ghana

NCT ID NCT05973890

Knowledge-focused Sponsor: University of Minnesota Source: ClinicalTrials.gov ↗

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 24, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study tested whether sending motivational messages via WhatsApp or showing a docudrama about blood donation could encourage first-time donors in Ghana to donate again. Over 800 participants were split into three groups: one received WhatsApp messages, one watched a docudrama in groups, and one got standard communications. The goal was to see if these simple, community-based approaches increase repeat donation attempts over 14 months.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

What this could lead to
If successful, this could show that simple community-based communication tools like WhatsApp groups or docudramas can effectively encourage first-time blood donors to become regular donors, helping stabilize blood supplies.
What could go wrong
This is a behavioral study, not a medical treatment. Results may not apply to other regions or populations, and the effect may be small or short-lived.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

882 people

The number who actually took part.

Started

Jan 2024

Finished

Mar 2026

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 65 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * At least 18 years-old * First-time whole blood donor with the SZBC of the NBSG * Eligible to donate again at the time of eligibility confirmation * Consent to participate * Understands one of English, Twi, or Ga * Have a smart phone * Have, or be willing to sign up for an active WhatsApp account * Be willing to watch a docudrama on blood donation in a group setting Exclusion Criteria: * History of more than one lifetime whole blood donation (with any blood center)

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Increase repeat blood donation attempts among first-time donors

Contacts and locations

Locations

  • University of Minnesota

    Minneapolis, Minnesota, 55414, United States