Do GLP-1 drugs shield you from tempting food ads? new study investigates
NCT ID NCT07505134
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study looks at whether GLP-1 weight-loss medications reduce cravings and unhealthy food choices triggered by food advertisements. Fifty adults taking tirzepatide will view food or tech ads and report their cravings and food intake. The goal is to understand if these drugs make people less vulnerable to external food cues.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- Active substance
- GLP-1 medication (tirzepatide)
- What this could lead to
- If successful, this could help explain how GLP-1 drugs reduce cravings and improve weight loss, potentially leading to better treatments for obesity.
- What could go wrong
- This is a small, early-stage observational study with only 50 participants. It measures responses to ads, not long-term weight loss, so results may not apply broadly.
This is an AI summary of the original study and may miss details. Read our disclaimer.
Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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About 50 people
The number the study aims to enrol. It can still change while the study runs.
- Expected to start
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May 2026
An estimate. Start dates often move.
- Expected to finish
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Sep 2026
An estimate. End dates often move.
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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18 to 85 years
- Sex
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Anyone
- Healthy volunteers
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Not accepted
This study is not open to healthy volunteers. The entry requirements below say who it is open to.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Adults (18+) with overweight or obesity (BMI \>25 kg/m2) * On an injectable form of tirzepatide GLP-1 medication at a minimum dose of 7.5 mg, taking it as prescribed by their doctor * Not currently taking an incretin-based medication at baseline other than the GLP-1 medication * Fluent in English Exclusion Criteria: * Do not have consistent access to a smart phone that can access the study software * Diagnosed with cognitive or physical disability or epilepsy * Adults taking a compound GLP-1
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As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
How to take part
Only the study team decides who joins. These are the ways to reach them.
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The official record
The full official record for this study. This one lists no contact details, but it is the first place any would appear.
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A doctor treating you
A doctor who knows your case can contact a study site on your behalf, and can tell you whether this study is worth pursuing at all.
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Other studies related to the condition(s) this trial covers.
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