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Instagram game aims to curb college binge drinking

NCT ID NCT06576011

Prevention Sponsor: Loyola Marymount University Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 26, 2026 · Last updated Jun 26, 2026

Summary

This study tested a gamified social media campaign called "2 College Truths and 1 Lie" to reduce drinking among first-year college students. The campaign uses Instagram ads to correct overestimates of how much peers drink, which can influence personal drinking. 392 students were randomly assigned to play the game, see a static ad, or receive no intervention, and their drinking was tracked over 9 months.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
Gamified social norms marketing campaign delivered via Instagram
What this could lead to
If it works, this could offer a low-cost, scalable way to prevent risky drinking among new college students.
What could go wrong
This is a small pilot study with 392 students at one university, so results may not apply elsewhere. The effect may be modest or short-lived.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

392 people

The number who actually took part.

Started

Aug 2024

Finished

May 2025

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 20 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Incoming first-year student with valid LMU email address * 18-20 years of age * Checks their Instagram 1-3+ times per week * Consented to participate in the study Exclusion Criteria: * Not an incoming first year student attending LMU * Under 18 years of age or over 20 years of age * Do not have an Instagram account or checks it fewer than 1-3+ times per week * Did not consent to participate in the study

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Conditions

The condition(s) this trial relates to.

Underage Drinking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Underage drinking

Contacts and locations

Locations

  • Loyola Marymount University

    Los Angeles, California, 90045, United States

More trials for these conditions

Other studies related to the condition(s) this trial covers.