Instagram game aims to curb college binge drinking
NCT ID NCT06576011
First seen Jun 26, 2026 · Last updated Jun 26, 2026
Summary
This study tested a gamified social media campaign called "2 College Truths and 1 Lie" to reduce drinking among first-year college students. The campaign uses Instagram ads to correct overestimates of how much peers drink, which can influence personal drinking. 392 students were randomly assigned to play the game, see a static ad, or receive no intervention, and their drinking was tracked over 9 months.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
Active substance
Gamified social norms marketing campaign delivered via Instagram
What this could lead to
If it works, this could offer a low-cost, scalable way to prevent risky drinking among new college students.
What could go wrong
This is a small pilot study with 392 students at one university, so results may not apply elsewhere. The effect may be modest or short-lived.
Disclaimer
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the original study
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
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Locations
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Loyola Marymount University
Los Angeles, California, 90045, United States