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Can exposing food industry tricks curb junk food cravings?

NCT ID NCT07768462

Knowledge-focused Sponsor: Stanford University Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting This study
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Aug 17, 2026 · Last updated Aug 18, 2026 · Updated 1 time

Summary

This study tests whether messages that reveal deceptive food marketing tactics can discourage young adults from wanting sugary drinks and processed snacks. Participants aged 18-29 who regularly consume these products will view different messages about how food companies promote unhealthy foods as healthy, engineer them to be addictive, or target specific groups. The goal is to identify which messages young adults find most effective at discouraging unhealthy eating.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
Counter-marketing food messages (behavioral intervention)
What this could lead to
If effective, these messages could be used in public health campaigns to help young adults resist unhealthy food marketing.
What could go wrong
This is an early-stage survey measuring perceived effectiveness, not actual eating behavior. What people say discourages them may not change their real-world consumption.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

About 645 people

The number the study aims to enrol. It can still change while the study runs.

Expected to start

Jan 2027

An estimate. Start dates often move.

Expected to finish

Jan 2027

An estimate. End dates often move.

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 29 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Age between 18-29 years * Reside in the United States * Consume at least 5-6 servings per week of sugary drinks and 5-6 servings per week of sweet and salty snacks Exclusion Criteria: * Younger than 18 or older than 29 years * Reside outside of the United States * Consume less than 5-6 servings per week of sugary drinks or less than 5-6 servings per week of sweet and salty snacks

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Conditions

The condition(s) this trial relates to.

Communication

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Communication Diet quality Young adult health

How to take part

Only the study team decides who joins. These are the ways to reach them.

  1. The places running it

    1 site. The list below names each one and where it is.

  2. The official record

    ClinicalTrials.gov lists the study team's own contact details, including names and phone numbers. We don't republish those.

    Open the record ↗

  3. A doctor treating you

    A doctor who knows your case can contact a study site on your behalf, and can tell you whether this study is worth pursuing at all.

Contacts and locations

Locations

  • Stanford School of Medicine

    Palo Alto, California, 94304, United States

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