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Can truth beat tobacco lies? new study targets disinformation in black adults

NCT ID NCT07543081

Knowledge-focused Sponsor: Rutgers, The State University of New Jersey Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting This study
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 24, 2026 · Last updated Sep 18, 2026 · Updated 3 times

Summary

This study tests whether specially designed anti-disinformation messages can correct false beliefs about the FDA's proposed ban on menthol cigarettes and flavored cigars among Black adults. Researchers will enroll 1,000 Black adults in Atlanta and Birmingham, delivering messages individually and through community campaigns. The goal is to improve knowledge about tobacco industry tactics and flavored tobacco policies, and to increase support for such policies.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
Anti-disinformation messaging (behavioral intervention)
What this could lead to
If successful, this campaign could help correct harmful disinformation and increase support for flavored tobacco policies in Black communities.
What could go wrong
This is an early-stage behavioral study with no direct health outcome; it measures beliefs and intentions, not actual behavior change. Results may not generalize beyond the two cities studied.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

About 1,000 people

The number the study aims to enrol. It can still change while the study runs.

Expected to start

Sep 2026

An estimate. Start dates often move.

Expected to finish

Jan 2028

An estimate. End dates often move.

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 years and older

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * African American or Black adults * Aged 18+ * U.S citizen or U.S. Legal Permanent Resident * Reside in Atlanta, GA or Birmingham, AL * Able to read and speak English * Willing to engage in all online study activities including online quarterly surveys over a 12-month period * Have access to a digital device, laptop, or desktop with internet access to complete online surveys and watch online videos Exclusion Criteria: * Do not identify as African American or Black * Children aged 17 years and younger * Adults who are not a U.S. Citizen or U.S. Legal Permanent Resident * Do not reside in Atlanta, GA or Birmingham, AL * Do not have access to a digital device, laptop, or desktop with internet access o Unwilling or unable to engage in online study activities

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Conditions

The condition(s) this trial relates to.

Disinformation

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Disinformation Flavored cigars Menthol cigarettes

How to take part

Only the study team decides who joins. These are the ways to reach them.

  1. The places running it

    1 site. The list below names each one and where it is.

  2. The official record

    ClinicalTrials.gov lists the study team's own contact details, including names and phone numbers. We don't republish those.

    Open the record ↗

  3. A doctor treating you

    A doctor who knows your case can contact a study site on your behalf, and can tell you whether this study is worth pursuing at all.

Contacts and locations

Locations

  • Rutgers University

    New Brunswick, New Jersey, 08901, United States

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