Climate message framing study: does 'Gain' or 'Loss' language sway Eco-Anxiety?
NCT ID NCT07610421
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study tested whether reading a short message about the benefits (gain-framed) or risks (loss-framed) of sustainable menstrual products affects women's climate anxiety and product preferences. 246 women aged 18-45 participated. The goal was to see if message framing can influence both emotional responses and environmentally friendly behaviors.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- What this could lead to
- If successful, this could help design better public health messages that reduce climate anxiety and encourage eco-friendly choices.
- What could go wrong
- This is a small, completed behavioral study, not a clinical treatment trial. Results may not apply to broader populations or lead to direct health changes.
This is an AI summary of the original study and may miss details. Read our disclaimer.
Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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246 people
The number who actually took part.
- Started
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Sep 2025
- Finished
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Dec 2025
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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18 to 45 years
- Sex
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Female participants only
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Women aged 18 to 45 years * Having regular menstrual cycles * Having sufficient proficiency in reading and understanding Turkish * Providing voluntary informed consent to participate Exclusion Criteria: * Women without a menstrual cycle * Menopausal women * Women with visual or cognitive impairments that prevent understanding the study messages * Participants who submitted incomplete survey forms
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Ankara Medipol Üniversitesi
Ankara, Turkey (Türkiye)
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