Climate message framing study: does 'Gain' or 'Loss' language sway Eco-Anxiety?
NCT ID NCT07610421
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study tested whether reading a short message about the benefits (gain-framed) or risks (loss-framed) of sustainable menstrual products affects women's climate anxiety and product preferences. 246 women aged 18-45 participated. The goal was to see if message framing can influence both emotional responses and environmentally friendly behaviors.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
- What this could lead to
- If successful, this could help design better public health messages that reduce climate anxiety and encourage eco-friendly choices.
- What could go wrong
- This is a small, completed behavioral study, not a clinical treatment trial. Results may not apply to broader populations or lead to direct health changes.
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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Ankara Medipol Üniversitesi
Ankara, Turkey (Türkiye)
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