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Which anti-smoking video works best? new study tests messages on chinese young adults

NCT ID NCT06730646

Prevention Sponsor: Georgia State University Source: ClinicalTrials.gov ↗

What the study statuses mean

This study's is highlighted.

Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study tested five different anti-smoking video messages in over 1,500 Chinese young adults aged 18-25. Participants watched videos about health effects, tobacco industry tactics, secondhand smoke, or mental health, and then reported their intention to smoke and perceived harm of smoking. The goal was to find which message themes most effectively discourage tobacco use in this vulnerable group.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
anti-smoking videos (behavioral intervention)
What this could lead to
If successful, this could point toward more effective anti-smoking campaigns for young adults in China.
What could go wrong
This is a completed online survey study, not a real-world campaign. Results may not translate to actual behavior change or long-term smoking prevention.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

1,541 people

The number who actually took part.

Started

Sep 2025

Finished

Oct 2025

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

18 to 25 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * • Aged between 18-25 years old * Current residency in China * Current smokers - having smoked at least 100 cigarettes in a lifetime and currently smoking every day or some days * Nonsmokers - having not smoked 100 cigarettes in a lifetime and do not currently smoke cigarettes * Can to read, speak, and understand Mandarin Chinese Exclusion Criteria: * None

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Conditions

The condition(s) this trial relates to.

Smoking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Smoking prevention

Contacts and locations

Locations

  • Georgia State university

    Atlanta, Georgia, 30303, United States

  • Online

    Shanghai, Shanghai Municipality, 200433, China

More trials for these conditions

Other studies related to the condition(s) this trial covers.