Which anti-smoking video works best? new study tests messages on chinese young adults

NCT ID NCT06730646

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study tested five different anti-smoking video messages in over 1,500 Chinese young adults aged 18-25. Participants watched videos about health effects, tobacco industry tactics, secondhand smoke, or mental health, and then reported their intention to smoke and perceived harm of smoking. The goal was to find which message themes most effectively discourage tobacco use in this vulnerable group.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance

anti-smoking videos (behavioral intervention)

What this could lead to

If successful, this could point toward more effective anti-smoking campaigns for young adults in China.

What could go wrong

This is a completed online survey study, not a real-world campaign. Results may not translate to actual behavior change or long-term smoking prevention.

Disclaimer Read more

This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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Conditions

The condition(s) this trial relates to.

Smoking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • Georgia State university

    Atlanta, Georgia, 30303, United States

  • Online

    Shanghai, Shanghai Municipality, 200433, China