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When to bring AI into a brainstorm: early or late? small study tests the timing effect on creativity

NCT ID NCT07693803

Knowledge-focused Sponsor: McMaster University Source: ClinicalTrials.gov ↗

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting This study
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

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Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jul 09, 2026 · Last updated Jul 15, 2026 · Updated 3 times

Summary

This study investigates whether the timing of introducing an AI tool (ChatGPT Pro) during a group brainstorming session affects the creativity of the ideas generated. Undergraduate students work in teams of four on a 12-minute brainstorming task, with some groups using AI from the start, some halfway through, and some not at all. Independent judges rate the creativity of the ideas. The goal is to understand the best way to integrate AI into collaborative creative work.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
ChatGPT Pro (GPT-4o architecture)
What this could lead to
If it works, this could point toward the best way to use AI tools to boost creative teamwork in education and business.
What could go wrong
This is a very small, early-stage study with only 16 participants, so results may not apply broadly. The task is artificial and may not reflect real-world creativity.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

About 16 people

The number the study aims to enrol. It can still change while the study runs.

Expected to start

Jul 2026

An estimate. Start dates often move.

Expected to finish

Sep 2026

An estimate. End dates often move.

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

Children (under 18), adults (18 to 64) and older adults (65 and over)

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Enrolled as a student in the designated summer research program * Able to provide voluntary informed consent * Proficient in reading and communicating in English (required to engage with the scenarios and the artificial intelligence tool) Exclusion Criteria: -Not enrolled as an undergraduate student

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Brainstorming Creativity Ideation

How to take part

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  1. The places running it

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  2. The official record

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    Open the record ↗

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Contacts and locations

Locations

  • McMaster University

    Hamilton, Ontario, L8S 4L8, Canada

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