VR food ads make you hungry? new study investigates
NCT ID NCT06917391
First seen Jun 24, 2026 · Last updated Jun 27, 2026 · Updated 1 time
Summary
This study looks at how virtual reality (VR) food marketing, like ordering from a Wendy's in the Wendyverse, affects snack eating, hunger, and buying intentions in Black and white young adults aged 18-24. Participants will spend about 2 hours in a single visit, experiencing either a VR food ad or a non-food VR game, then have snacks weighed and answer questions. The goal is to understand if VR food ads influence eating behavior differently across racial groups.
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
- Active substance
- Virtual reality experiences (Wendyverse VR food marketing and Nikeland VR non-food marketing)
- What this could lead to
- If successful, this could reveal how VR food ads influence eating habits, helping shape future public health guidelines or marketing regulations.
- What could go wrong
- This is a small, early-stage behavioral study with 200 participants, so results may not apply to broader populations. It measures short-term effects only, not long-term health outcomes.
This is an AI summary of the original study and may miss details. Read our disclaimer.
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As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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NYU Langone Health
RECRUITINGNew York, New York, 10016, United States