VR food ads under the microscope: does virtual snacking lead to real snacking?

NCT ID NCT06917391

Summary

This study aims to understand how seeing food advertisements in virtual reality affects young adults' snacking, hunger, and buying plans. Researchers will compare two groups: one seeing VR food ads and one seeing non-food VR content. About 200 Black and white adults aged 18-24 will participate in a single 2-hour visit to measure their responses.

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Contacts and locations

Study contacts

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

Locations

  • NYU Langone Health

    RECRUITING

    New York, New York, 10016, United States

Conditions

Explore the condition pages connected to this study.