VR food ads make you hungry? new study investigates

NCT ID NCT06917391

First seen Jan 31, 2026 · Last updated May 05, 2026 · Updated 7 times

Summary

This study looks at how watching food ads in virtual reality (VR) changes snacking, hunger, and desire to buy food in Black and white young adults aged 18-24. Participants will either see food ads or non-food content in VR for one 2-hour visit. Researchers will measure how much they snack afterward and track hunger signs like salivation and skin sweat.

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Contacts and locations

Study contacts

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

Locations

  • NYU Langone Health

    RECRUITING

    New York, New York, 10016, United States

Conditions

Explore the condition pages connected to this study.