Can an influencer or an expert make you want to vaccinate? eye-tracking study aims to find out.
NCT ID NCT07236034
First seen Nov 19, 2025 · Last updated May 15, 2026 · Updated 19 times
Summary
This study tests different vaccine promotion messages to see which ones catch people's attention and change their attitudes. About 700 adults living in rural New England will view sample social media posts while a webcam tracks their eye movements. Participants answer questions about the messages and their vaccine beliefs. The goal is to learn what makes vaccine messaging most effective, not to provide any treatment.
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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Study contacts
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Contact
Phone: •••-•••-•••• Email: •••••@•••••
Locations
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University of Massachusetts Chan Medical School
RECRUITINGWorcester, Massachusetts, 01605, United States
Contact Phone: •••-•••-•••• Email: •••••@•••••
Conditions
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