Eye-Tracking study reveals best ways to promote vaccines in rural areas

NCT ID NCT07236034

Recruiting now Knowledge-focused Sponsor: University of Massachusetts, Worcester Source: ClinicalTrials.gov ↗

First seen Jun 25, 2026 · Last updated Jul 08, 2026 · Updated 3 times

Summary

This study uses remote eye-tracking to see which vaccine promotion messages grab attention best in rural New England adults. Participants view sample social media posts from experts or influencers while their eye movements are tracked. The goal is to find the most effective message strategies to encourage vaccination in rural populations.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

What this could lead to: If successful, this could help public health officials design more effective vaccine promotion messages for rural communities.
What could go wrong: This is an observational study with no treatment or health outcome measured. Results may not apply to other regions or real-world settings.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

VACCINATION VACCINATION PROMOTION

Contacts and locations

Locations

University of Massachusetts Chan Medical School
RECRUITING

Worcester, Massachusetts, 01605, United States

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