Simple link change could boost vaccine trust, study finds
NCT ID NCT07516600
First seen Apr 12, 2026 · Last updated Apr 12, 2026
Summary
This online study tested whether changing the design of a web link in a vaccine invitation email could make people trust the message more and be more willing to book an appointment. Researchers compared a standard, hard-to-read link with a new, clearer link. Over 1,200 people from the UK and US participated by viewing a sample email and answering questions about their trust and booking intentions.
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Locations
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University of Essex
Colchester, Essex, CO4 3SQ, United Kingdom
Conditions
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