Scientists probe the price of willpower

NCT ID NCT05795179

First seen Mar 18, 2026 · Last updated May 08, 2026 · Updated 7 times

Summary

This study looks at why people struggle with self-control, especially when trying to avoid tempting snacks. Researchers will ask 300 adults on a diet how much they would pay to avoid junk food, while scanning their brains and testing how stress affects their choices. The goal is to understand the mental and brain processes behind self-control failures, not to treat or cure any condition.

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Contacts and locations

Study contacts

  • Contact

    Email: •••••@•••••

Locations

  • NYU Langone Health

    RECRUITING

    New York, New York, 10016, United States

Conditions

Explore the condition pages connected to this study.