Menthol ban plus ads may curb tobacco purchases, study hopes

NCT ID NCT07458607

Recruiting now Knowledge-focused Sponsor: University of North Carolina, Chapel Hill Source: ClinicalTrials.gov ↗

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study looks at what happens when menthol cigarettes and flavored little cigars are removed from store shelves, combined with quit-smoking ads sent by text. About 1,185 adults who smoke menthol cigarettes will shop in a mock store and answer surveys. The goal is to see if the ban and ads reduce tobacco buying and encourage switching to less harmful products.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance: Menthol ban and quit-smoking campaign ads
What this could lead to: If successful, this could show that banning menthol cigarettes along with supportive ads helps people buy fewer tobacco products, potentially informing public health policies.
What could go wrong: This is a behavioral study in a simulated store, not a real-world ban. Results may not reflect actual quitting or long-term health outcomes.

This is an AI summary of the original study and may miss details. Read our disclaimer.

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Conditions

The condition(s) this trial relates to.

Health Behavior

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

HEALTH BEHAVIOR

Contacts and locations

Locations

UNC Mini Mart
RECRUITING

Raleigh, North Carolina, 27609, United States

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