Menthol ban plus ads may curb tobacco purchases, study hopes

NCT ID NCT07458607

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study looks at what happens when menthol cigarettes and flavored little cigars are removed from store shelves, combined with quit-smoking ads sent by text. About 1,185 adults who smoke menthol cigarettes will shop in a mock store and answer surveys. The goal is to see if the ban and ads reduce tobacco buying and encourage switching to less harmful products.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance

Menthol ban and quit-smoking campaign ads

What this could lead to

If successful, this could show that banning menthol cigarettes along with supportive ads helps people buy fewer tobacco products, potentially informing public health policies.

What could go wrong

This is a behavioral study in a simulated store, not a real-world ban. Results may not reflect actual quitting or long-term health outcomes.

Disclaimer Read more

This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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Conditions

The condition(s) this trial relates to.

Health Behavior

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • UNC Mini Mart

    RECRUITING

    Raleigh, North Carolina, 27609, United States

    Contact

    Contact Phone: •••-•••-•••• Email: •••••@•••••