Will warning labels on junk food change what you buy?

NCT ID NCT07533877

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study tested whether adding a warning label to ultra-processed foods (like sugary yogurts) changes what people say they would buy. Over 7,000 U.S. adults viewed mock food packages online with or without a warning label. Researchers measured purchase intent and how healthy people thought the products were.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance

ultra-processed food warning label

What this could lead to

If effective, these labels could help people make healthier food choices and inform future FDA nutrition labeling policies.

What could go wrong

This was an online experiment with mock products, not a real shopping setting. Actual behavior may differ, and the impact on long-term diet or health is unknown.

Disclaimer Read more

This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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Conditions

The condition(s) this trial relates to.

Consumer Behavior

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • Johns Hopkins Bloomberg School of Public Health

    Baltimore, Maryland, 21205, United States