Who shares it matters: study tests trust in vaccine videos on social media
NCT ID NCT07096245
Summary
This study tested different ways of sharing a short video about flu and COVID-19 vaccines to see how trust in the message changes. Over 500 adults in California saw the video either through social media ads, from a community organization, or from someone they know. The goal was to learn the best way to share health information, especially with Indigenous and underserved communities, to support vaccine decision-making.
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Locations
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University of California, San Francisco
San Francisco, California, 94158, United States
Conditions
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