AI and facebook tested to boost organ donor Sign-Ups

NCT ID NCT04850287

Summary

This study is testing whether showing educational ads on social media can increase awareness about organ donation and get more people to register as donors. It involves about 2 million California residents who use Facebook. Researchers are measuring if people who see the ads click on them or sign up to be organ donors more often than those who don't see the ads.

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Contacts and locations

Locations

  • UC Davis Medical Center

    Sacramento, California, 95817, United States

Conditions

Explore the condition pages connected to this study.