Can ads convince smokers to switch? survey tests FDA's claims
NCT ID NCT06927700
Summary
This study aimed to understand how cigarette smokers react to FDA-approved ads that say certain smokeless tobacco products are less harmful than cigarettes. Over 1,200 adult smokers in the US took an online survey where they saw different ads. Researchers measured if the ads changed people's beliefs about the risks and their interest in trying the smokeless products.
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Contacts and locations
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Locations
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Rutgers Institute for Nicotine & Tobacco Studies
New Brunswick, New Jersey, 08901, United States
Conditions
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