Study reveals best weblink style to boost vaccine appointment bookings
NCT ID NCT07538349
First seen Apr 23, 2026 · Last updated Apr 23, 2026
Summary
This study looked at how the way a weblink is presented in a digital vaccination invitation email affects how much people trust it and whether they would book an appointment. Over 4,000 adults from the UK and US were shown one of three email versions with different link styles. The goal was to find which link design feels most trustworthy and encourages more people to schedule a vaccine.
Disclaimer
Read more
Show less
This is a summary of
the original study
.
Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
Get updates
Get notified about this study
Sign up to get updates when this study changes or when new studies for VACCINATION are added.
By submitting, you agree to our Terms of use
Contacts and locations
Show contact details
Enter your email to view the contact information for this study.
By submitting, you agree to our Terms of use
Locations
-
University of Essex
Colchester, Essex, CO4 3SQ, United Kingdom
Conditions
Explore the condition pages connected to this study.