Which ads make menthol smokers want to quit? study finds out.

NCT ID NCT06485479

First seen Nov 03, 2025 · Last updated May 16, 2026 · Updated 25 times

Summary

This study tested different ads to see which ones best encourage people who smoke menthol cigarettes to quit. Over 1,200 US adults aged 21 and older rated the ads online. The goal is to find the most effective messages for future quit-smoking campaigns.

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Contacts and locations

Locations

  • University of North Carolina

    Chapel Hill, North Carolina, 27599, United States

Conditions

Explore the condition pages connected to this study.