Tweets that tell a story: a new approach to boosting HPV vaccination

NCT ID NCT05204030

First seen Jul 27, 2026 · Last updated Jul 28, 2026 · Updated 1 time

Summary

This trial investigates whether narrative (story-based) messages on Twitter are more effective than factual messages at encouraging parents to vaccinate their children against HPV. Parents of children aged 9–14 who have not started the HPV vaccine series will be randomly assigned to see either storytelling or fact-based tweets. The study measures whether the messages increase empathy, engagement, and ultimately, vaccination rates.

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance
HPV Twitter Education Program - Narrative and Non-Narrative messages
What this could lead to
If storytelling on social media proves more effective, it could offer a low-cost way to boost HPV vaccination rates and reduce vaccine-preventable cancers.
What could go wrong
This is a small, early-stage trial with only 28 participants, so results may not apply broadly. Social media engagement does not always translate into actual vaccination.

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Conditions

The condition(s) this trial relates to.

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • University of Arkansas

    Fayetteville, Arkansas, 72701, United States

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Other studies related to the condition(s) this trial covers.