Scientists uncover why we Can't stop eating junk food

NCT ID NCT06017986

First seen May 12, 2026 · Last updated May 12, 2026

Summary

This study looks at why ultra-processed foods (like chips and sugary snacks) make us overeat. Researchers will measure how these foods affect blood sugar, insulin, and metabolism in 74 healthy adults, and use brain scans to see how much people value them. The goal is to understand what drives overconsumption so we can reduce diet-related diseases.

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Contacts and locations

Study contacts

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

  • Contact

    Email: •••••@•••••

Locations

  • Fralin Biomedical Research Institute at VTC

    RECRUITING

    Roanoke, Virginia, 24016, United States

    Contact Phone: •••-•••-•••• Email: •••••@•••••

Conditions

Explore the condition pages connected to this study.