Study tests whether warning labels on hookah ads deter young smokers

NCT ID NCT03723616

First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time

Summary

This study looked at how young adults react to health warnings on waterpipe (hookah) tobacco ads. Over 2,500 participants viewed ads with or without text and graphic warnings about the risks of hookah smoking. Researchers measured emotional reactions, attitudes toward smoking, and how much the ads discouraged use. The goal was to find out which warnings work best to inform young people about the dangers of hookah.

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Conditions

The condition(s) this trial relates to.

Water Pipe Smoking

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • Duke University

    Durham, North Carolina, 27710, United States

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