Study tests whether warning labels on hookah ads deter young smokers
NCT ID NCT03723616
First seen Jun 25, 2026 · Last updated Jun 27, 2026 · Updated 1 time
Summary
This study looked at how young adults react to health warnings on waterpipe (hookah) tobacco ads. Over 2,500 participants viewed ads with or without text and graphic warnings about the risks of hookah smoking. Researchers measured emotional reactions, attitudes toward smoking, and how much the ads discouraged use. The goal was to find out which warnings work best to inform young people about the dangers of hookah.
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Conditions
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As listed by the trial registrant
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Contacts and locations
Locations
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Duke University
Durham, North Carolina, 27710, United States
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