Will cutting pizza deals make us eat healthier? new study investigates

NCT ID NCT07368881

First seen Feb 01, 2026 · Last updated May 16, 2026 · Updated 10 times

Summary

This study looks at whether removing price-based incentives (like discounts and deals) changes what people order when buying fast food online for delivery. About 600 adults in select UK areas will place real pizza orders, and researchers will measure the energy and money spent per household member. The goal is to understand if ending price promotions can encourage healthier eating habits in real-world settings.

Disclaimer Read more

This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

Get updates

Get notified about this study

Sign up to get updates when this study changes or when new studies for FOOD PURCHASES are added.

Our safety recommendation!

By submitting, you agree to our Terms of use

Contacts and locations

Study contacts

  • Contact

    Email: •••••@•••••

  • Contact

    Phone: •••-•••-•••• Email: •••••@•••••

Locations

  • University of Liverpool

    RECRUITING

    Liverpool, Merseyside, L69 7ZA, United Kingdom

    Contact Email: •••••@•••••

    Contact Phone: •••-•••-•••• Email: •••••@•••••

Conditions

Explore the condition pages connected to this study.