Scientists track your eyes to find the best vaccine ads
NCT ID NCT07236034
Summary
This study aims to find the most effective ways to promote vaccines in rural areas. Researchers will use an online survey with eye-tracking to see which types of social media messages—from experts or influencers—best capture attention and build trust. About 700 adults from rural New England will view sample messages and answer questions about their reactions.
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Contacts and locations
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Study contacts
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Contact
Phone: •••-•••-•••• Email: •••••@•••••
Locations
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University of Massachusetts Chan Medical School
RECRUITINGWorcester, Massachusetts, 01605, United States
Contact Phone: •••-•••-•••• Email: •••••@•••••
Conditions
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