Study hunts for ads that actually convince menthol smokers to quit

NCT ID NCT06485479

Summary

This study aimed to find the most effective advertisements to encourage people who smoke menthol cigarettes to quit. Researchers showed over 1,200 US adults different types of anti-smoking ads in an online survey. They measured which ads made people feel most motivated and confident about quitting.

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Contacts and locations

Locations

  • University of North Carolina

    Chapel Hill, North Carolina, 27599, United States

Conditions

Explore the condition pages connected to this study.