Strawberry ads sweeten vape appeal for young adults
NCT ID NCT06704295
Summary
This study looked at how different e-cigarette advertisements, especially those highlighting flavors like strawberry, affect young adults' thoughts about vaping. Over 3,000 young adults aged 18-30, including smokers, vapers, and non-users, viewed one of six online ads and answered questions about their interest in the product. The goal was to gather evidence to help regulators understand how marketing influences behavior.
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Locations
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Rutgers University
New Brunswick, New Jersey, 08901, United States
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