E-cig ads could make smoking seem cool to teens, study finds

NCT ID NCT03786042

Completed Knowledge-focused Sponsor: Trustees of Dartmouth College Source: ClinicalTrials.gov ↗

First seen Jun 27, 2026 · Last updated Jun 27, 2026

Summary

This study looked at whether seeing e-cigarette ads makes teenagers more likely to think smoking is cool or normal. Researchers showed ads to 139 teens and measured their reactions using eye-tracking and timed tests. The goal was to understand if these ads could lead to more teens starting to smoke.

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Conditions

The condition(s) this trial relates to.

tobacco addiction, susceptibility to

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

ATTENTIONAL BIAS POSITIVE PERCEPTIONS ABOUT CIGARETTE SMOKING SMOKING CUES SMOKING SUSCEPTIBILITY SOCIAL NORMS

Contacts and locations

Locations

Dartmouth-Hithchock Medical Center

Lebanon, New Hampshire, 03756, United States

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