Study reveals best way to link vaccine appointments in emails

NCT ID NCT07532967

First seen Apr 26, 2026 · Last updated May 03, 2026 · Updated 1 time

Summary

This study tested how different types of web links in vaccine invitation emails affect people's trust and willingness to book an appointment. Over 1,200 adults from the UK and US viewed one of three email versions with different link styles. The goal was to find out which link design feels most trustworthy and encourages more people to schedule a vaccine.

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Contacts and locations

Locations

  • University of Essex

    Colchester, Essex, CO4 3SQ, United Kingdom

Conditions

Explore the condition pages connected to this study.