Do 'Zero Sugar' or 'All Natural' labels trick drinkers into thinking alcohol is healthy?
NCT ID NCT07226271
First seen Jun 26, 2026 · Last updated Jun 27, 2026 · Updated 1 time
Summary
This study looks at how words like 'all natural' or 'zero sugar' on beer, hard seltzer, and flavored malt drinks change what people think about the drink and whether they want to try it. About 1,500 adults in the US who drink alcohol will answer questions after seeing different labels. The goal is to understand if these marketing claims make people think the drinks are healthier or make them more open to drinking.
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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Conditions
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Phone: •••-•••-•••• Email: •••••@•••••
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Locations
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University of North Carolina at Chapel Hill, Department of Radiation Oncology
RECRUITINGChapel Hill, North Carolina, 27599, United States
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