Who you get health info from matters: new study tests vaccine video sharing

This study tested different ways of sharing a short video about flu and COVID-19 vaccines to see how trust changes depending on who shares it. Over 500 adults in California watched the video, which was created with input from Indigenous community members. The video was shared either as a paid social media ad, through a trusted community organization, or from someone they know. The goal is to improve how health messages reach Indigenous and other underserved communities.