CBD ads under the microscope: do consumers believe the hype?

NCT ID NCT06069713

First seen Mar 21, 2026 · Last updated May 12, 2026 · Updated 8 times

Summary

This study surveyed over 3,500 U.S. adults to learn how they interpret health claims in real-world CBD advertisements. Participants viewed ads and rated whether they thought the ads made claims like curing disease or being FDA-approved. The goal was to see if people perceive prohibited claims differently based on whether they use CBD or not.

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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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Contacts and locations

Locations

  • Wake Forest University Health Sciences

    Winston-Salem, North Carolina, 27157, United States

Conditions

Explore the condition pages connected to this study.