CBD ads under the microscope: do consumers buy the hype?

NCT ID NCT06069713

First seen Jun 27, 2026 ยท Last updated Jun 27, 2026

Summary

This completed study surveyed over 3,500 U.S. adults aged 18-65 to understand how they perceive health claims in CBD advertisements, including claims that are not allowed by the FDA. Participants viewed five real-world CBD ads and rated whether they thought the ads made claims about drug effects, FDA approval, or health benefits like curing cancer. The goal was to see if these perceptions differ between current, past, and non-users of CBD.

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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary โ€” we know it does not capture everything.

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Contacts and locations

Locations

  • Wake Forest University Health Sciences

    Winston-Salem, North Carolina, 27157, United States