Lottery tickets and health videos: singapore tests creative ways to boost breast cancer screening

NCT ID NCT06733155

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jul 07, 2026 · Last updated Jul 08, 2026 · Updated 1 time

Summary

Breast cancer is the most common cancer among women in Singapore, yet only 30-40% attend regular mammograms. This trial enrolls 12,000 women aged 50-69 who haven't had a mammogram in two years. It compares five approaches: a simple reminder, a $10 voucher, a chance to win $5,000, a video from an influential person, and a personal concierge to schedule the appointment. The goal is to find which strategy works best to increase screening and, ultimately, save lives.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

What this could lead to
If successful, this study could identify simple, scalable ways to double or triple mammography participation, potentially reducing breast cancer deaths in Singapore and across Asia.
What could go wrong
The trial tests behavioral nudges, not a medical treatment, so even if uptake rises, it may not translate into lower mortality. Results depend on cultural context and may not generalize outside Singapore.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

12,000 people

The number who actually took part.

Started

Sep 2024

Finished

Sep 2025

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

50 to 69 years

Sex

Female participants only

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Singaporean citizen * Age 50-69 * Registered as a patient at the National University Hospital * Registered and active user of OneNUHS App * Signed up with Healthier SG with a primary care provider within the NUHS Primary Care Network Exclusion Criteria: * Diagnosis of breast cancer in EPIC * Mammogram done in the past 24 months in EPIC

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Conditions

The condition(s) this trial relates to.

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Contacts and locations

Locations

  • National University Hospital

    Singapore, Singapore

More trials for these conditions

Other studies related to the condition(s) this trial covers.