Lottery tickets and health videos: singapore tests creative ways to boost breast cancer screening
NCT ID NCT06733155
First seen Jul 07, 2026 · Last updated Jul 08, 2026 · Updated 1 time
Summary
Breast cancer is the most common cancer among women in Singapore, yet only 30-40% attend regular mammograms. This trial enrolls 12,000 women aged 50-69 who haven't had a mammogram in two years. It compares five approaches: a simple reminder, a $10 voucher, a chance to win $5,000, a video from an influential person, and a personal concierge to schedule the appointment. The goal is to find which strategy works best to increase screening and, ultimately, save lives.
What this could mean
Our plain-language read of the trial. This is informational only, not medical advice or a prediction.
- What this could lead to
- If successful, this study could identify simple, scalable ways to double or triple mammography participation, potentially reducing breast cancer deaths in Singapore and across Asia.
- What could go wrong
- The trial tests behavioral nudges, not a medical treatment, so even if uptake rises, it may not translate into lower mortality. Results depend on cultural context and may not generalize outside Singapore.
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Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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12,000 people
The number who actually took part.
- Started
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Sep 2024
- Finished
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Sep 2025
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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50 to 69 years
- Sex
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Female participants only
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
Show the full entry requirements Hide the full entry requirements
Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Singaporean citizen * Age 50-69 * Registered as a patient at the National University Hospital * Registered and active user of OneNUHS App * Signed up with Healthier SG with a primary care provider within the NUHS Primary Care Network Exclusion Criteria: * Diagnosis of breast cancer in EPIC * Mammogram done in the past 24 months in EPIC
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
Contacts and locations
Locations
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National University Hospital
Singapore, Singapore
More trials for these conditions
Other studies related to the condition(s) this trial covers.