IDEATION

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Not yet recruiting 1

When to bring AI into a brainstorm: early or late? small study tests the timing effect on creativity

Knowledge-focused Not yet recruiting

This study investigates whether the timing of introducing an AI tool (ChatGPT Pro) during a group brainstorming session affects the creativity of the ideas generated. Undergraduate students work in teams of four on a 12-minute brainstorming task, with some groups using AI from th…

Matched conditions: IDEATION

Phase: NA • Sponsor: McMaster University • Aim: Knowledge-focused

Last updated Jul 16, 2026 00:00 UTC

IDEATION

Get alerted when new IDEATION trials appear

When to bring AI into a brainstorm: early or late? small study tests the timing effect on creativity