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Study reveals how ads shape opinions on nicotine pouches

NCT ID NCT06605924

Knowledge-focused Sponsor: Johns Hopkins Bloomberg School of Public Health Source: ClinicalTrials.gov ↗

What the study statuses mean

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Recruitment status, easiest to join first

Recruiting now
This trial is taking on new participants right now.
Not yet recruiting
Registered, but not yet taking participants.
By invitation only
Not open to general applications. Only people the study team invites can take part.
Paused
Paused for now. It may or may not start again.
Ongoing
Running, but no longer taking on new participants.
Completed This study
The trial has finished. Results may not be published yet.
Stopped early
Stopped early, before it reached the end. That can be for many reasons, including safety.
Cancelled
Cancelled before anyone took part.

Expanded access (not trials)

Expanded access
Not a trial. This treatment can be requested outside a study, case by case, for people who qualify.
Expanded access (paused)
Not a trial. The treatment can normally be requested outside a study, but is unavailable right now.
Expanded access (ended)
Not a trial. The treatment could once be requested outside a study, but no longer can.
Approved
The treatment has been approved, so it is available normally rather than through this programme.

When the status isn't known

Details not published
The full record has not been published yet, so there is little to show here.
Status unknown
This status has not been confirmed recently, so it may be out of date.

First seen Jun 27, 2026 · Last updated Jul 24, 2026 · Updated 2 times

Summary

This study looked at how different marketing messages about tobacco-free nicotine pouches affect what people think about them. Over 5,000 participants in the US, including smokers and young non-users, answered survey questions after seeing ads. The goal was to understand how words like 'tobacco-free,' 'discrete,' or 'convenient' influence perceived harm, addictiveness, and interest in trying the product.

What this could mean

Our plain-language read of the trial. This is informational only, not medical advice or a prediction.

Active substance
tobacco-free oral nicotine pouches
What this could lead to
If successful, this research could help regulators understand how marketing influences perceptions of nicotine products, potentially guiding policies to reduce harm.
What could go wrong
This is a completed survey study, not a treatment trial. Results may not reflect real-world behavior or long-term use patterns.

This is an AI summary of the original study and may miss details. Read our disclaimer.

Study facts

What this study's own registry entry says, in plain language.

Phase

Not a phased trial

Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.

Participants

5,133 people

The number who actually took part.

Started

May 2025

Finished

Nov 2025

Lead sponsor

Other sponsor

The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.

Who can take part

This study's own entry requirements. Only the study team can say for certain whether you qualify.

Ages

13 to 120 years

Sex

Anyone

Healthy volunteers

Accepted

You do not need to have the condition being studied to take part.

Show the full entry requirements

Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.

Inclusion Criteria: * Live in the US * For youth age \<21: Never used any nicotine pouch * For adults: Smoked greater than or equal to 100 cigarettes in during lifetime * For adults: Currently smoke some or all days * For adults: No regular use of oral nicotine pouches * For adults: No past 30-day pouch use Exclusion Criteria: * Do not live in the US * For youth age \<21: Ever used nicotine pouches * For youth age \<21: Greater than or equal to 100 lifetime uses of any other nicotine or tobacco product * For adults: Smoked \<100 cigarettes in life * For adults: Does not currently smoke some or all days * For adults: Regular use of oral nicotine pouches * For adults: Past 30-day pouch use

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Conditions

The condition(s) this trial relates to.

nicotine dependence Tobacco Use

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.

Tobacco use

Contacts and locations

Locations

  • 2213 McElderry St.

    Baltimore, Maryland, 21205, United States

More trials for these conditions

Other studies related to the condition(s) this trial covers.