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Researchers probe how ads shape opinions on new nicotine products

NCT ID NCT06605924

Summary

This study aimed to understand how different marketing features for 'tobacco-free' oral nicotine pouches influence what people think about them. Over 5,000 participants, including adult smokers and youth who don't use nicotine, viewed ads and answered surveys. The research measured perceptions of harm, addictiveness, and appeal to gather knowledge, not to test a treatment.

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Contacts and locations

Locations

  • 2213 McElderry St.

    Baltimore, Maryland, 21205, United States

Conditions

Explore the condition pages connected to this study.