Can ads about 'Safer' tobacco change Smokers' minds?
NCT ID NCT06927700
Summary
This study surveyed over 1,200 adult cigarette smokers online to see how they react to FDA-authorized ads for smokeless tobacco products. Researchers showed different ads with claims about reduced health risks compared to cigarettes and measured how believable the ads were and whether they made smokers more interested in trying smokeless tobacco. The goal was to understand how these types of advertising claims affect smokers' perceptions and intentions.
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Contacts and locations
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Locations
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Rutgers Institute for Nicotine & Tobacco Studies
New Brunswick, New Jersey, 08901, United States
Conditions
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