Study reveals how nicotine labels grab your attention
NCT ID NCT06192316
First seen Jun 27, 2026 · Last updated Jun 27, 2026
Summary
This study explores how claims on nicotine products (like nicotine strength or source) affect what people notice and think. Researchers will track eye movements and heart rate in 450 participants, including young adults who don't use tobacco and adults who do. The goal is to understand how these claims influence perceptions and intentions to use nicotine products.
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Study facts
What this study's own registry entry says, in plain language.
- Phase
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Not a phased trial
Phase numbers describe drug development. The registry uses this when they do not apply, as it does for trials of devices, procedures or behaviour changes, and for observational studies.
- Participants
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About 450 people
The number the study aims to enrol. It can still change while the study runs.
- Started
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Mar 2024
- Expected to finish
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Sep 2028
An estimate. End dates often move.
- Lead sponsor
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Other sponsor
The registry's catch-all category, for sponsors it does not file as a company, a government agency, or a research network.
Who can take part
This study's own entry requirements. Only the study team can say for certain whether you qualify.
- Ages
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18 to 65 years
- Sex
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Anyone
- Healthy volunteers
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Accepted
You do not need to have the condition being studied to take part.
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Copied word for word from the study's registry entry, so the wording is the study team's rather than ours.
Inclusion Criteria: * Young adult susceptible non-users aged 18-24 who have never used ONPs and have never used but are susceptible to using either: * combustible tobacco only (cigarettes, cigars, waterpipe) * non-combustible tobacco only (ST, ECs, heated tobacco products) * or both combustible and non-combustible tobacco (i.e., dual susceptibility) * Adult tobacco users aged 18-65 who have never used ONPs OR have used ONPs \>3 months ago and 10 times or less in their lifetime. All adult tobacco users must also be: * exclusive combustible tobacco users * exclusive non-combustible tobacco users * dual users * For adult tobacco users, we will define current use as use of combustible and/or non-combustible tobacco every day or some days for 6 months or longer * Willing and able to complete an in-person lab visit. Exclusion Criteria: * Age \< 18 or \> 65 * Are not susceptible non-users or current tobacco users * Are unwilling or unable to complete and in person lab visit. * Have used ONPs within the past 3 months * Have used ONPs more than 10 times in their lifetime
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Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.
How to take part
Only the study team decides who joins. These are the ways to reach them.
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The study's own enquiry address
This study publishes an address for enquiries. See it below .
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The places running it
1 site. The list below names each one and where it is.
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The official record
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A doctor treating you
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Contacts and locations
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Study contacts
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Contact
Email: •••••@•••••
Locations
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Ohio State University Comprehensive Cancer Center
RECRUITINGColumbus, Ohio, 43210, United States
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