Flavor-Focused E-Cig ads influence young Adults' intentions
NCT ID NCT06704295
First seen Mar 16, 2026 · Last updated May 16, 2026 · Updated 10 times
Summary
This study looked at how different flavor-related features in e-cigarette ads (like flavor names, colors, and images) affect young adults' thoughts and intentions about using e-cigarettes. Over 3,000 people aged 18-30 who either smoke cigarettes or don't use tobacco took part. They saw one ad and answered questions right after. The goal was to understand which ad features have the biggest impact.
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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Locations
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Rutgers University
New Brunswick, New Jersey, 08901, United States
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