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Can a label save the planet? Fast-Food climate tags tested

NCT ID NCT06678178

First seen Jan 07, 2026 · Last updated Jun 20, 2026 · Updated 31 times

Summary

This completed pilot study tested whether adding climate-impact labels to fast-food menus influences the healthfulness of people's meal choices. Over 6,600 adults in the U.S. completed a hypothetical online ordering task, viewing menus with different label designs. The goal was to see if such labels could nudge consumers toward healthier and more climate-friendly options.

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This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.

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Contacts and locations

Locations

  • Johns Hopkins Bloomberg School of Public Health

    Baltimore, Maryland, 21205, United States

What this could mean

Our plain-language read of the trial. This is informational only — not medical advice or a prediction.

Active substance

Climate impact menu labels (behavioral intervention)

What this could lead to

If effective, these labels could help people make more nutritious and environmentally friendly fast-food choices.

What could go wrong

This was a small, hypothetical online ordering task, not a real-world setting. Actual behavior may differ, and the study only measured one meal choice.

Conditions

The condition(s) this trial relates to.

Food Preferences

As listed by the trial registrant

The condition terms exactly as the trial's registrant entered them.