Study reveals how pot labels trick your brain
NCT ID NCT07513337
First seen Apr 08, 2026 · Last updated Jun 21, 2026 · Updated 13 times
Summary
This study looks at how the labels and marketing claims on cannabis products change what people think about the product's risks and effects. About 2,000 adults from states where recreational cannabis is legal will answer online survey questions after seeing a cannabis ad. The goal is to understand how labeling influences perceptions of harm, expected effects, and willingness to use the product.
Disclaimer
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This is a summary of
the original study
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Contacts and locations
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Locations
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2213 McElderry St.
Baltimore, Maryland, 21205, United States
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
What this could lead to
If successful, this research could help regulators design clearer cannabis labels that reduce misleading marketing and inform safer use.
What could go wrong
This is an online survey study, not a real-world use trial. Results may not reflect actual behavior, and participants may not represent all cannabis users.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.