Cannabis ads claiming to ease anxiety may drive more purchases
NCT ID NCT07216911
First seen Nov 01, 2025 · Last updated Jun 22, 2026 · Updated 35 times
Summary
This study looks at how cannabis ads that claim to help with anxiety or depression affect what people buy. About 2,000 light-to-moderate cannabis users with mild to severe anxiety or depression will shop in a simulated online store. Some see ads with mental health claims, others see warning labels, and some see both. Researchers will measure how much THC and how many products people choose.
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Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
This is a summary of the original study . Summaries may miss details or leave out important information. Before applying or accepting participation, make sure you have read and understood the full study. Curemydisease.com takes no responsibility whatsoever for anything missed, misunderstood, or acted upon as a result of our summary — we know it does not capture everything.
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Contacts and locations
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Study contacts
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Contact
Phone: •••-•••-•••• Email: •••••@•••••
Locations
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Geisel School of Medicine at Dartmouth College
RECRUITINGLebanon, New Hampshire, 03766, United States
Contact Phone: •••-•••-•••• Email: •••••@•••••
What this could mean
Our plain-language read of the trial. This is informational only — not medical advice or a prediction.
What this could lead to
If successful, this could inform regulations to protect people with anxiety or depression from misleading cannabis advertising.
What could go wrong
This is an online simulation, not a real purchase, so actual behavior may differ. The study is observational and does not test a treatment.
Conditions
The condition(s) this trial relates to.
As listed by the trial registrant
The condition terms exactly as the trial's registrant entered them.